Tuesday, March 15, 2011
Speaker: Melissa Giovagnoli, Founder and CEO, Networlding
Host:William Wrigley Jr. Company
Melissa Giovagnoli, a leading expert on the development of social networks as a means of growing and accelerating brand loyalty and performance improvement inside and outside organizations, will share examples she has seen implemented as well as a number of public examples to help us gain a better understanding of what can and should be done when it comes to implementing effective social media initiatives. She will also discuss what NOT to do as social media spreads more and more into the area of reputation management, impacting everyone in all types of organizations.
Melissa and her social media team have spent thousands of hours researching what works and what does not work, providing relationship marketing, social media management and innovation programs for organizations such as AT&T, CNA, UBS, Hewitt, Motorola and Disney. They have also been at the cutting edge of social media innovation. She will share her team’s insights as to what is coming around the bend and even a bit further to help us get ahead of the social media curve.