Senior Engagement Manager, Mission Measurement LLC
Shawn Basak approaches his work from the perspective of a consumer in order to answer one question: How can his clients better understand social drivers of consumer behavior to more efficiently drive business value?
As a Senior Engagement Manager with Mission Measurement, Shawn leverages this consumer perspective for corporations, government agencies and nonprofit clients. To do so, he works with clients to determine the kind of impact they are uniquely positioned to create and then develops socially meaningful business strategies to maximize this impact. His client work includes McDonald’s, Walt Disney Company, PricewaterhouseCoopers, Starbucks Coffee Company and the U.S. Agency for International Development (USAID).
Prior to joining Mission Measurement, Shawn worked at The Cambridge Group, a growth strategy consulting firm. He served numerous Fortune 500 companies across the retail, consumer products and financial services industries, providing his clients with a deep understanding of unmet consumer demand. Now, he’s able to apply an expertise in consumer behavior, brand positioning and analytical consulting to help his clients create real business value and lasting social impact.
Shawn serves as the Director of Impact Measurement for Fields of Growth, a sport-based community development organization. He has also guest lectured at the Kellogg School of Management at Northwestern University and the Smith School of Business at the University of Maryland. Shawn graduated from Northwestern University with a B.S. in Social Policy and Political Science.