csr campaigns that stand out and provoke action

Date:

Tuesday, November 15, 2016

Schedule:

8:00 a.m. – 8:30 a.m. – Continental Breakfast and Networking
8:30 a.m. – 9:30 a.m. – Program

 Speakers:

Amy Cheronis, Managing Director, MSLGROUP Leo Burnett Chicago
Lynsey Elve, Communications Director, MSLGROUP  Leo Burnett Chicago

Fans who tuned into the 2015 Super Bowl probably think twice before using the phrase “like a girl” to negatively describe someone’s ability.

More people are helping women be #FreeToWalk away from financial abuses after learning the story behind “the world’s largest prison break.”

These campaigns for P&G Always and Allstate Foundation Purple Purse supported their corporate social responsibility efforts, helping them to stand out, address a social problem, and build goodwill among consumers and others. And, both were led by Leo Burnett/MSLGROUP Chicago.

Join us on Tues., Nov. 15, as Amy Cheronis and Lynsey Elve of MSLGROUP Chicago share insights on how to take an attention-getting approach to corporate social responsibility that breaks through the noise to get people talking and taking action. During the discussion, Amy and Lynsey will share a variety of best practice case studies – including the stories behind P&G Always #LikeAGirl and Allstate Foundation Purple Purse #FreeToWalk.

Earlier this year, MSLGROUP in Chicago and Leo Burnett’s Reputation & Communications Practice joined forces to create one integrated public relations offering housed under the MSLGROUP brand – and based in the Leo Burnett Building.

 

Location:

The Leo Burnett Building
35 West Wacker Drive
Leo Burnett Room, 21st Floor
Chicago, IL 60601