Shawn Basak

Senior Engagement Manager, Mission Measurement LLC

Shawn Basak approaches his work from the perspective of a consumer in order to answer one question: How can his clients better understand social drivers of consumer behavior to more efficiently drive business value?

As a Senior Engagement Manager with Mission Measurement, Shawn leverages this consumer perspective for corporations, government agencies and nonprofit clients. To do so, he works with clients to determine the kind of impact they are uniquely positioned to create and then develops socially meaningful business strategies to maximize this impact. His client work includes McDonald’s, Walt Disney Company, PricewaterhouseCoopers, Starbucks Coffee Company and the U.S. Agency for International Development (USAID).

Prior to joining Mission Measurement, Shawn worked at The Cambridge Group, a growth strategy consulting firm. He served numerous Fortune 500 companies across the retail, consumer products and financial services industries, providing his clients with a deep understanding of unmet consumer demand. Now, he’s able to apply an expertise in consumer behavior, brand positioning and analytical consulting to help his clients create real business value and lasting social impact.

Shawn serves as the Director of Impact Measurement for Fields of Growth, a sport-based community development organization. He has also guest lectured at the Kellogg School of Management at Northwestern University and the Smith School of Business at the University of Maryland. Shawn graduated from Northwestern University with a B.S. in Social Policy and Political Science.

Jason Saul

Founder and CEO, Mission Measurement LLC

Jason Saul is one of the nation’s leading experts on measuring social impact. He is the founder and CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients to measure and improve their social impact. He has advised some of the world’s largest corporations, government agencies and nonprofits, including: Walmart, Starbucks, McDonald’s, Kraft Foods, Levi Strauss & Co., Easter Seals, American Red Cross, the Smithsonian and the U.S. Agency for International Development.

Jason serves on the faculty of Northwestern’s Kellogg School of Management, where he teaches corporate social responsibility and nonprofit management. He also serves on the faculty of Boston College’s Center for Corporate Citizenship. He is the author of numerous books and articles on social strategy and measurement, including: Benchmarking for Nonprofits: How to Manage, Measure and Improve Performance (Fieldstone Press 2006); Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change (forthcoming from Jossey-Bass in October 2010); and The End of Fundraising: How to Sell Your Impact in an Era of Outcomes (forthcoming from Jossey-Bass in February 2011).

Jason holds a J.D. from the University of Virginia School of Law, an M.P.P. from Harvard University’s John F. Kennedy School of Government, and a B.A. in Government and French Literature from Cornell University. He was awarded the Harry S. Truman Scholarship for leadership and public service and was selected as a Leadership Greater Chicago fellow. In 2008, Jason was recognized as one of Crain’s Chicago Business “40 under 40” business leaders, and in 2010 Jason was named by Businessweek Magazine as one of the Nation’s 25 Most Promising Social Entrepreneurs.

Julie Burros

Director of Cultural Planning, Department of Cultural Affairs and Special Events (DCASE), City of Chicago

Julie Burros is the Director of Cultural Planning for the City of Chicago Department of Cultural Affairs and Special Events. Trained as a professional urban planner, Ms. Burros provides technical assistance to cultural organizations focused on strategic growth issues, organizational development, and space and facility development. She serves as a liaison between the arts community and regulatory City departments resolving issues with zoning, licensing, permits and building code. Ms. Burros also works on City of Chicago real estate development projects that involve the redevelopment of vacant spaces for arts uses, such as the Creative Industry District at the Cermak Road Historic District. Ms. Burros oversees operations at the Clarke House Museum. Signature projects have included the Chicago Cultural Plan 2012, the Burnham Plan Centennial Pavilions in Millennium Park in 2009; and the Cultural Landscape survey in 2002.

Ms. Burros previously worked at the City of Chicago Department of Planning and Development as a planner for central downtown and the near west side, overseeing the production and implementation of several plans and wrote and managed over a dozen requests for proposals for the redevelopment of City-owned property.

Ms. Burros did her undergraduate work at the college at the University of Chicago, majoring is sociology and did her graduate work at Columbia University at the Graduate School of Architecture, Planning and Preservation, with a focus on planning for the built environment.

Ms. Burros is adjunct faculty at DePaul University, teaching Cultural Policy in Spring of 2013. Civic activities include service on the board of directors of the Glessner House Museum and past service as a Trustee of the Court Theater at the University of Chicago, the board of directors of the League of Chicago Theaters, the European Repertory Company, the Chicago Friends of Downtown and Women in Planning and Development. Ms. Burros has been a volunteer architecture tour docent at the Chicago Architecture Foundation since 1998.

chicago cultural plan 2012: a blueprint for the city’s cultural vitality


Tuesday, March 19, 2013


Reception: 8:00 a.m.
Program: 8:30 a.m.
Adjourn: 9:30 a.m.


Julie Burros, Director of Cultural Planning, Chicago Department of Cultural Affairs & Special Events

Come hear about Chicago’s new Cultural Plan 2012.  This Plan is a result of a year-long public process and is the first new plan for strengthening the city’s arts and cultural sector in more than 25 years.

The foundation of the plan was laid by input from thousands of Chicago residents.  In February 2012, the Department of Cultural Affairs & Special Events (DCASE) launched a series of town halls, neighborhood meetings, social media exchanges, art sector workshops and stakeholder forums to solicit external input for crafting a new vision.  The resulting Chicago Cultural Plan 2012 will serve as the central planning document for enhancing Chicago’s thriving arts and culture sector, supporting creativity, innovation and excellence in the arts.

Julie Burros will discuss the 10 initiatives with 36 recommendations and over 200 ideas that make up the Plan and how this Plan results in a call to action for communities, individuals, government, cultural institutions, non-profits and corporations to work together to embrace the plan and take action to help make hundreds of initiatives reality.  In fact, some initiatives of the Plan are already underway, including: increasing neighborhood access to the arts by leveraging existing public spaces such as Chicago Department of Transportation plazas, libraries, parks and schools; activating vacant spaces for cultural programming; and marketing cultural assets in neighborhoods as visitor destinations for both Chicagoans and tourists.

In addition, throughout the public engagement process, a top concern was improving access to arts education for Chicago’s children.  Ms. Burros will explain how, as a result, the Chicago Public Schools is developing the first ever Arts Education Plan, to be finalized in the coming months.

Join the conversation and catch the excitement!

CR Group member representatives and guests are also invited to take a private curated tour of the Chicago Cultural Center lead by Tim Samuelson, Chicago’s official cultural historian.  30 min. Tour will start at 9:45 a.m.  Please indicate in your RSVP if you and/or your guests will be joining the tour.


The Chicago Cultural Center
Enter at 77 East Randolph Street
2nd Floor, The Rotunda
Chicago, IL

Please RSVP by Friday, March 15. Your name and your guests’ names must be on the guest list.  Please indicate whether you and/or your guests will be joining the tour.

measuring the value of csr


Tuesday, April 16, 2013


Reception: 8:00 a.m.
Program: 8:30 a.m.
Adjourn: 9:30 a.m.


Jason Saul, CEO and Founder, Mission Measurement, LLC

Shawn Basak, Senior Engagement Manager, Mission Measurement, LLC

Consistent with recent calls by leading academics, Michael Porter and Philip Kotler, companies are increasing their investment in CSR activities with the hope of capturing business value.  However, current measurement systems do not afford sufficient insight into what actual value CSR creates, specifically the behavior change that CSR strategies aim to achieve with customers and employees.  Jason Saul, CEO of Mission Measurement, will discuss emerging trends in CSR measurement and the techniques leading Fortune 500 companies are employing to measure the business value of social impact.  Shawn Basak, Senior Engagement Manager at Mission Measurement, will also join Jason to discuss how the science behind measuring the value of CSR takes place and examples of applying this data to inform cross-functional, strategic decision-making.

Jason is one of the nation’s leading experts on measuring the value of social impact.  Jason serves on the faculty of the Kellogg School of Management at Northwestern University, where he teaches corporate social responsibility and nonprofit management. He also serves on the Board of Directors of Net Impact and on the CMO Council’s Academic Liaison Committee, and was appointed by Illinois Governor Pat Quinn to serve as a member of the Budgeting for Results Commission.


One South Dearborn Street
13th Floor
Chicago, IL 60603

Desiree Vargas Wrigley

Co-Founder and CEO, GiveForward

Half Costa Rican, half Kansan, Desiree graduated from Yale University in 2004. Prior to founding GiveForward in 2008 with co-founder Ethan Austin, she worked as a specialist in collegiate entrepreneurship at the Kauffman Foundation in Kansas City and as an independent consultant for Arabella Philanthropic Investment Advisors. She is passionate about philanthropy and the role that small-scale donors can have on our communities. Desiree was named Inc. Magazine’s 30 under 30 and Forbes Women to Watch.  When not working, she spends her time with her amazing family and inventing recipes that don’t always work.

Jonny Imerman

Founder and Chief Mission Officer, Imerman Angels

Jonny Imerman is a young adult cancer survivor who founded Imerman Angels, a non-profit organization that connects a cancer fighter (or caregiver) with someone who has fought and survived the same cancer. Here is the story:

At 26 years old in 2001, Jonny was diagnosed with testicular cancer. After doctors surgically removed one of his testicles, he did five months of chemotherapy and became cancer-free. But almost a year later, four tumors popped up again near his spine. After another surgery, an 11-inch incision, and three months of recovery, Jonny was back in remission.

During his cancer fight, he realized what needed to change in the cancer world. Despite loving support from family and friends, he was unable to find a cancer survivor like him. Jonny wondered: “What if every cancer fighter could talk to a cancer survivor, who not only had beaten the same type of cancer, but who also was around the same age and gender as the fighter?” The cancer survivor would be an angel ⎯ walking, living proof that the fighter could win too. That amazing connection would provide inspiration, knowledge, and hope. This is why he created Imerman Angels.

Imerman Angels carefully matches and pairs up a person touched by cancer (a cancer fighter or survivor) with someone who has fought and survived the same type of cancer (a Mentor Angel). Cancer caregivers (spouses, parents, children and other family and friends of fighters) also receive 1-on-1 connections with other caregivers and survivors. These 1-on-1 relationships inspire hope and offer the chance to ask personal questions and receive support from someone who is uniquely familiar with the experience. The service is absolutely free and helps anyone touched by any type of cancer, at any cancer stage level, at any age, living anywhere in the world. Today, Imerman Angels has more than 4,000 cancer survivors and more than 1,500 caregivers in its network.

Imerman Angels was chosen as Haute Living’s #1 Charity in Chicago in 2010; Chicago Scene’s #1 Charity in Chicago in 2010; Chicago Scene’s #1 Charity in Chicago in 2008; and Chicago Social’s #1 Charity in Chicago in 2007. Imerman Angels has been featured by The Wall Street Journal, Harpo Radio’s “Oprah and Friends” with Dr. Oz, Men’s Health, NBC Chicago News, CBS Chicago News, ABC Chicago News, WGN Chicago News, FOX Chicago News, FOX Detroit News, ESPN Radio Chicago, WJR Radio Detroit, Chicago Tribune, Chicago Sun-Times, Detroit Free Press, HOUR Detroit, LIVESTRONG Quarterly, CURE Magazine, Oncology Nursing News, Clinical Journal of Oncology Nursing, and Nonprofit Chicago Magazine.

Jonny received a 2012 CNN Hero Award; 2012 Lincoln Park Young Professionals ‘Chicago Best of The Best’ Award; 2011 Twilight Foundation Detroit’s Civic Leadership Award; 2011 Chicago Social Magazine’s ‘Who is Chicago’ Award; 2010 Jefferson Award for Public Service; 2010 University of Michigan Humanitarian Service Award; 2009 Ulman Cancer Fund For Young Adults ‘Hope Award’; and 2007 Daily Candy ‘Sweetest Thing’ Award.

Jonny has been invited to speak at cancer centers such as MD Anderson, Memorial Sloan-Kettering, Mayo Clinic, Dana-Farber, City of Hope, Northwestern, Rush, and Children’s Hospital Los Angeles.

unique collaboration for creating exciting synergy


Tuesday, February 19, 2013


Reception: 8:00 a.m.
Program: 8:30 a.m.
Adjourn: 9:30 a.m.


Desiree Vargas Wrigley, Co-Founder and CEO, GiveForward

Jonny Imerman, Founder and Chief Mission Officer, Imerman Angels

Desiree Vargas Wrigley and Jonny Imerman will explain how GiveForward and Imerman Angels can offer businesses and organizations with unique opportunities to not only provide assistance to employees and their family and friends facing major medical challenges, but also provide their employees with volunteer opportunities.

Imerman Angels provides free 1 on 1 mentoring; matching trained “Angels” who have survived cancer and want to help with people beginning their cancer fight or caregivers/family members of cancer fighters.

GiveForward, a mission-driven social venture, provides free online fundraising pages allowing friends and family to raise money directly for a loved one to cover out-of-pocket medical expenses and more.

So where do the volunteer opportunities come in?  The most obvious is the opportunity for employees to be “Angels.”  But there are more!  For example, employees can:

–       volunteer at Imerman Angels community outreach events.

–       host events to benefit Imerman Angels.

–       host fundraising events offline to enhance the online GiveForward campaign.

Are there more?  Join us as we explore the possibilities!


PricewaterhouseCoopers LLP (PwC)
One North Wacker Drive
Chicago, IL 60606

Please RSVP to Colleen Coughlin by Friday, February 15 at or at, or by calling 312-666-2776.