the social value proposition

PLEASE NOTE DATE:

Wednesday, September 16, 2015

Schedule:

8:00am – 8:30am:  Networking and Continental Breakfast
8:30am – 9:30am   Program

Speaker:

Jason Saul, Founder and CEO, Mission Measurement, LLC

Program:

Join us at our September Breakfast Meeting for a discussion with Jason Saul on measuring the core business benefits of the Social Value Proposition.

Jason Saul is one of the nation’s leading experts on measuring social impact. He is the Founder and CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits and public sector clients measure and improve their social impact.

Jason introduces the concept of a “social value proposition,” motivates it with thoughtful consumer insights and walks us through the kinds of value it can deliver. In the process, he underlines the distinction between socially conscious consumers and consumers who respond to “social value drivers.”

He argues the business logic of CSR and corporate sustainability is fundamentally changing. In a framework splitting business value into extrinsic and intrinsic – where intrinsic benefits affect actual consumption, while extrinsic ones do not – Jason argues companies have been erring too much on the side of extrinsic.

Location:

Peoples Gas
22nd Floor
200 East Randolph Street
Chicago, IL

Please remember to bring your photo ID for building security.