Please Note the Special Date:
Tuesday, April 22, 2014
Time:
Reception: 8:00 a.m.
Program: 8:30 a.m.
Adjourn: 9:30 a.m.
Moderator:
Alison Cuddy, Co-Host and Co-Producer of Strange Brews and the arts and culture reporter at WBEZ 91.5 FM Chicago Public Media. Previously she was host of Eight Forty-Eight.
Panel:
Justine Nagan, Executive Director, Kartemquin Films. She was the Executive Producer of The Interrupters, which won the 2012 Independent Spirit Award for Best Documentary.
Phillip Koch, Producer, CNN Series Chicagoland, Producer, Director, Writer, Line Producer, Unit Production Manager at Film Police
Leslie Kendrigan Meredith, Executive Vice President and Group Account Director, Leo Burnett USA
Mark Konkol, Pulitzer-Prize-Winning writer, Narrator, CNN series Chicagoland, Writer-at-Large at DNAinfo Chicago
The panel will explore the current landscape of documentary film and video media as it intersects with the broad range of issues corporate responsibility programs seek to address.
To what extent might this medium effectively communicate corporate messages and brand positioning? Besides the more typical role of video messaging in corporate communications, public relations, or annual reports, how do independent films or more far-reaching video projects bolster corporate endeavors? Of equal note, to what extent might there be conflicts or positions at cross-purposes?
What are the challenges and pitfalls inherent in sponsorship or funding such projects from the filmmakers’ perspective to the viewpoint of the C-suite in the corporation?
How has the medium adapted to messaging? The panel will share clips of their work — from a 4 minute PSA video launched by a global brand (such as, the Mean Stinks anti-bullying campaign for Secret) to the 8-hour-long documentary on multiple aspects of life in Chicago over the course of a summer (“Chicagoland” on CNN, which is proudly sponsored by our own CR Group corporate member Allstate.)
The CR Group suggests you invite colleagues from corporate teams involved with communications, social media, and video production who might be interested in this discussion. Simply include their names as your guests in your RSVP. This event is by invitation only, so simply sharing/forwarding the invitation will not secure a seat for your guests. Space is limited – Members and Members’ guests will be given priority.
We will be meeting in the perfect venue for this event – Theater 1 at the Gene Siskel Film Center. Bring your popcorn and your questions!
Location:
Gene Siskel Film Center
Theater 1
164 North State Street
Chicago, IL 60601