Date:
Tuesday, April 16, 2013
Time:
Reception: 8:00 a.m.
Program: 8:30 a.m.
Adjourn: 9:30 a.m.
Speakers:
Jason Saul, CEO and Founder, Mission Measurement, LLC
Shawn Basak, Senior Engagement Manager, Mission Measurement, LLC
Consistent with recent calls by leading academics, Michael Porter and Philip Kotler, companies are increasing their investment in CSR activities with the hope of capturing business value. However, current measurement systems do not afford sufficient insight into what actual value CSR creates, specifically the behavior change that CSR strategies aim to achieve with customers and employees. Jason Saul, CEO of Mission Measurement, will discuss emerging trends in CSR measurement and the techniques leading Fortune 500 companies are employing to measure the business value of social impact. Shawn Basak, Senior Engagement Manager at Mission Measurement, will also join Jason to discuss how the science behind measuring the value of CSR takes place and examples of applying this data to inform cross-functional, strategic decision-making.
Jason is one of the nation’s leading experts on measuring the value of social impact. Jason serves on the faculty of the Kellogg School of Management at Northwestern University, where he teaches corporate social responsibility and nonprofit management. He also serves on the Board of Directors of Net Impact and on the CMO Council’s Academic Liaison Committee, and was appointed by Illinois Governor Pat Quinn to serve as a member of the Budgeting for Results Commission.
Host:
ArcelorMittal
One South Dearborn Street
13th Floor
Chicago, IL 60603