Communications Director – MSLGROUP, Leo Burnett Chicago
Lynsey Elve serves as Communications Director within MSLGROUP’s Corporate Practice overseeing the agency’s Allstate and Alcon (Novartis) business and specializing in reputation strategy and implementation across executive visibility, thought leadership, influencer and media relations.
Previously, Lynsey served as the Director of Global Reputation and Communications for the Leo Burnett Group, focusing on the agency’s P&G business and helping to promote and protect a variety of the Leo Burnett Group agency brands.
In her past life, Lynsey worked for global public relations agency, GOLIN and Wondergem Consulting, a boutique PR agency in Grand Rapids, Michigan. She has worked with a variety of blue chip B2B clients including Dow Water & Process Solutions, Underwriters Laboratories, Madison Square Garden Entertainment and Amway Corporation ventures such as Van Andel Cancer Research Institute and Amway Hotels.
Managing Director – MSLGROUP, Leo Burnett Chicago
Amy Cheronis is a results-driven communications professional with more than 20 years of broad, integrated experience across categories, geographies and media. Before joining MSLGROUP she was the EVP, Reputation & Communications at Leo Burnett, where she led strategy and execution. Amy previously managed Leo+, the PR and reputation engine inside Leo Burnett that served clients’ reputation needs across external communications, employee engagement, community outreach, social media strategy, editorial content and thought leadership. She also serves as President of the Executive Board to EMBARC, the only teacher-led organization in the U.S. that achieves student academic success through systematic, long-term social and cultural exposure.
Tuesday, November 15, 2016
8:00 a.m. – 8:30 a.m. – Continental Breakfast and Networking
8:30 a.m. – 9:30 a.m. – Program
Amy Cheronis, Managing Director, MSLGROUP Leo Burnett Chicago
Lynsey Elve, Communications Director, MSLGROUP Leo Burnett Chicago
Fans who tuned into the 2015 Super Bowl probably think twice before using the phrase “like a girl” to negatively describe someone’s ability.
More people are helping women be #FreeToWalk away from financial abuses after learning the story behind “the world’s largest prison break.”
These campaigns for P&G Always and Allstate Foundation Purple Purse supported their corporate social responsibility efforts, helping them to stand out, address a social problem, and build goodwill among consumers and others. And, both were led by Leo Burnett/MSLGROUP Chicago.
Join us on Tues., Nov. 15, as Amy Cheronis and Lynsey Elve of MSLGROUP Chicago share insights on how to take an attention-getting approach to corporate social responsibility that breaks through the noise to get people talking and taking action. During the discussion, Amy and Lynsey will share a variety of best practice case studies – including the stories behind P&G Always #LikeAGirl and Allstate Foundation Purple Purse #FreeToWalk.
Earlier this year, MSLGROUP in Chicago and Leo Burnett’s Reputation & Communications Practice joined forces to create one integrated public relations offering housed under the MSLGROUP brand – and based in the Leo Burnett Building.
The Leo Burnett Building
35 West Wacker Drive
Leo Burnett Room, 21st Floor
Chicago, IL 60601