Tuesday, May 17, 2011
Reception: 7:30 a.m.
Program: 8:00 a.m.
Adjourn: 9:00 a.m.
Speaker: Jason Saul| Author, Founder and CEO Mission Measurement LLC
Host: ArcelorMittal
13 Floor Floor
One South Dearborn Street
Chicago, IL 60603
We live in a new era where consumers, businesses, investors, employees and service providers attach real economic value to social outcomes. Social concerns such as education, the environment, human rights, health care, the arts and animal rights now have direct economic consequences and opportunities, and that fact gives nonprofits leverage. But to use this leverage, nonprofits must learn how to “sell” their impact to a new set of stakeholders. We first heard from Jason last October on the eve of the publishing of his book, Social Innovation, Inc.: Five Strategies to Drive Business Value through Social Change. In his latest book, The End of Fundraising: Raise More Money by Selling Your Impact, Jason reveals the formula for how nonprofits can transcend the paradigm of charitable fundraising and reach a true financial sustainability. Corporations will learn what to look for when evaluating where to invest their brand, money, time and energy to appeal to the widest expanse or depth of stakeholders and create a win-win climate for their business and society.
As the CEO/founder of Mission Measurement, a social impact consulting firm, Jason has spent the last 15 years advising the world’s leading nonprofits, foundations and corporations on how to measure their impact. He also teaches corporate social responsibility and nonprofit management at Northwestern’s Kellogg School of Management, serves on the faculty of Boston College’s Center for Corporate Citizenship, and in 2010, was named one of the Nation’s 25 Most Promising Social Entrepreneurs by Businessweek Magazine.
